> ## Documentation Index
> Fetch the complete documentation index at: https://docs.komo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> Multi-step outbound across email and LinkedIn — drafted by AI, sent by your senders

A **Campaign** is a multi-step outbound sequence. Pick a [list](/product/lists), define the steps (email + LinkedIn), and Komo ships under your connected senders. Replies flow back into the [Inbox](/product/inbox).

Every step is **human-reviewed before send** — Komo drafts and queues; you approve. No autonomous AI SDR blasts.

## Creating a campaign

`/campaigns` → **Create campaign**. Two paths:

**Create with AI** (recommended) — Describe target, offer, and goal in one sentence:

```
Reach out to GTM leaders at SaaS Series A-B that recently announced funding,
position our outbound automation, target a 15-min intro call.
```

Komo drafts a 4–7 step sequence across email and LinkedIn — subject lines, body, timing, sender selection. You review every step before saving.

**Create manually** — empty builder, add steps one at a time.

## Step types

| Step                      | Channel  | What it does                                       |
| ------------------------- | -------- | -------------------------------------------------- |
| Send email                | Email    | Personalized email from a connected inbox          |
| Send invitation           | LinkedIn | Plain connection request                           |
| Send invitation with note | LinkedIn | Connection request + short note                    |
| Send message              | LinkedIn | DM (requires existing connection)                  |
| Voice message             | LinkedIn | Short audio DM                                     |
| Visit profile             | LinkedIn | Triggers a profile-view notification (soft signal) |

Add a **delay in days** between steps. Komo respects per-sender daily caps and warming.

## Connect senders

* **Email** — connect Gmail/Outlook from **Inbox → Settings**. Same connection powers sending and reply triage.
* **LinkedIn** — connect from **Settings → LinkedIn**.

Connect multiple of each — Komo rotates to stay inside safe daily caps.

## Campaign tabs

| Tab               | What it does                                                              |
| ----------------- | ------------------------------------------------------------------------- |
| **Workflow**      | The sequence. Edit, reorder, add/remove. Live metrics per step.           |
| **Scheduled**     | Send window — days, hours, timezones, throttles.                          |
| **Contacts**      | Enrolled contacts with status (queued, sent, replied, paused, completed). |
| **Last launches** | Run history — timestamps, sender used, success/error counts.              |
| **Insights**      | Send rate, open rate, reply rate, positive-reply rate, conversion.        |

## Settings

Gear icon opens:

* **Lists attached** — new list members auto-enroll
* **Senders** — which inboxes/LinkedIn accounts can send
* **Pause** — stop sending without losing state
* **Archive** — close the campaign

## Sequence patterns

**LinkedIn-first** (SMB / mid-market):

```
Day 0:  Visit profile
Day 1:  Send invitation with note
Day 4:  Send message            (if accepted)
Day 9:  Send email              (if no LinkedIn reply)
Day 14: Send message            (final touch)
```

**Email-first** (enterprise):

```
Day 0:  Send email              (opener)
Day 3:  Send email              (value / case study)
Day 7:  Send email              (calendar link)
Day 12: Send invitation         (LinkedIn fallback)
Day 14: Send message            (if accepted)
```

**Signal-triggered** (from a Signal Agent — speed matters):

```
Day 0:  Send invitation with note (references the triggering signal)
Day 2:  Send email                (if no LinkedIn response)
Day 5:  Voice message             (if accepted)
```

## Replies

Every reply lands in the [Inbox](/product/inbox). Komo:

* Categorizes (Hot Lead, Interested, Meeting Request, Objection, Not Now, Unsubscribe, etc.)
* Pauses the contact so they don't get the next step
* Links the reply to the contact's timeline
* Fires any matching [routing rule](/product/inbox#routing-rules)

## Tips

<Tip>
  **Use AI draft first, edit second.** Komo lands 80% of structure, timing, and personalization. Editing beats starting from scratch.
</Tip>

<Tip>
  **Keep step 1 short.** Reply rate correlates with brevity. Personalize step 2 — by then you know who opened.
</Tip>

<Tip>
  **Attach lists, not snapshots.** New list members (Signal Agent runs, Sales Nav refreshes) auto-enroll. Static imports don't.
</Tip>

<Tip>
  **Use Insights as a stop-loss.** Reply rate under 1% after 100 sends? Pause and rewrite step 1 — don't burn sender reputation.
</Tip>