Campaigns

A Campaign is a multi-step outbound sequence. Pick a list, define the steps (email + LinkedIn), and Komo ships under your connected senders. Replies flow back into the Inbox. Every step is human-reviewed before send — Komo drafts and queues; you approve. No autonomous AI SDR blasts.

Creating a campaign

/campaigns → Create campaign. Two paths: Create with AI (recommended) — Describe target, offer, and goal in one sentence:

Reach out to GTM leaders at SaaS Series A-B that recently announced funding,
position our outbound automation, target a 15-min intro call.

Komo drafts a 4–7 step sequence across email and LinkedIn — subject lines, body, timing, sender selection. You review every step before saving. Create manually — empty builder, add steps one at a time.

Step types

Step	Channel	What it does
Send email	Email	Personalized email from a connected inbox
Send invitation	LinkedIn	Plain connection request
Send invitation with note	LinkedIn	Connection request + short note
Send message	LinkedIn	DM (requires existing connection)
Voice message	LinkedIn	Short audio DM
Visit profile	LinkedIn	Triggers a profile-view notification (soft signal)

Add a delay in days between steps. Komo respects per-sender daily caps and warming.

Connect senders

Email — connect Gmail/Outlook from Inbox → Settings. Same connection powers sending and reply triage.
LinkedIn — connect from Settings → LinkedIn.

Connect multiple of each — Komo rotates to stay inside safe daily caps.

Campaign tabs

Tab	What it does
Workflow	The sequence. Edit, reorder, add/remove. Live metrics per step.
Scheduled	Send window — days, hours, timezones, throttles.
Contacts	Enrolled contacts with status (queued, sent, replied, paused, completed).
Last launches	Run history — timestamps, sender used, success/error counts.
Insights	Send rate, open rate, reply rate, positive-reply rate, conversion.

Settings

Gear icon opens:

Lists attached — new list members auto-enroll
Senders — which inboxes/LinkedIn accounts can send
Pause — stop sending without losing state
Archive — close the campaign

Sequence patterns

LinkedIn-first (SMB / mid-market):

Day 0:  Visit profile
Day 1:  Send invitation with note
Day 4:  Send message            (if accepted)
Day 9:  Send email              (if no LinkedIn reply)
Day 14: Send message            (final touch)

Email-first (enterprise):

Day 0:  Send email              (opener)
Day 3:  Send email              (value / case study)
Day 7:  Send email              (calendar link)
Day 12: Send invitation         (LinkedIn fallback)
Day 14: Send message            (if accepted)

Signal-triggered (from a Signal Agent — speed matters):

Day 0:  Send invitation with note (references the triggering signal)
Day 2:  Send email                (if no LinkedIn response)
Day 5:  Voice message             (if accepted)

Replies

Every reply lands in the Inbox. Komo:

Categorizes (Hot Lead, Interested, Meeting Request, Objection, Not Now, Unsubscribe, etc.)
Pauses the contact so they don’t get the next step
Links the reply to the contact’s timeline
Fires any matching routing rule

Tips

Use AI draft first, edit second. Komo lands 80% of structure, timing, and personalization. Editing beats starting from scratch.

Keep step 1 short. Reply rate correlates with brevity. Personalize step 2 — by then you know who opened.

Attach lists, not snapshots. New list members (Signal Agent runs, Sales Nav refreshes) auto-enroll. Static imports don’t.

Use Insights as a stop-loss. Reply rate under 1% after 100 sends? Pause and rewrite step 1 — don’t burn sender reputation.

Get started

Sales CRM

Agents & Playbooks

Integrations

API & MCP

Creating a campaign

Step types

Connect senders

Campaign tabs

Settings

Sequence patterns

Replies

Tips

​Creating a campaign

​Step types

​Connect senders

​Campaign tabs

​Settings

​Sequence patterns

​Replies

​Tips

Creating a campaign

Step types

Connect senders

Campaign tabs

Settings

Sequence patterns

Replies

Tips